InstantPot-Win-NPD-Award

Ottawa, Canada, March 19, 2017 – This year, at the 2017 International Home + Housewares Show in Chicago, Instant Pot® was awarded the NPD 2017 Home Industry Performance Award in recognition as a food cook-heat brand with the top increase in market share in 2016, compared to 2015, according to NPD’s Retail Sales. (Note: Only brands with overall sales among the top 15 in the category were eligible).

Instant Pot® Multi-Use Programmable Pressure Cookers has become a game changer in this space. All Instant Pot® models are designed with advanced microprocessor programming. It combines the functions of a pressure cooker, rice cooker, yogurt maker, sauté, steamer, and warmer, along with smart cooking programs to provide the flexibility to prepare nearly every type of dish. Instant Pot® cookers are truly tools for a New Lifestyle.

According to Lora Morsovillo, President of NPD’s home division, “Growth in today’s retail environment is increasingly competitive. These awards recognize the brands that are successfully navigating their way through today’s challenges and standing out among the competition”. Per Lora, “It is energizing to witness members of our industry identifying new opportunities, advancing their business, and creating a platform for industry growth.”

The NDP Group is a market research firm that provides consumer shopping trends, and market information. With expertise in more than 20 industries, NPD combine consumer and retail point-of-sale data with analytic solutions to interpret today’s market trends, while anticipating tomorrow’s.

Instant Pot® would like to share this recognition with our distributors, partners and customers who helped make it possible. Thank You!

Instant Pot® adds to its product line a cooker equipped with a microprocessor and an array of sensors, and being wirelessly connected to cook meals intelligently. This marks the beginning of a smartcooker era.

Ottawa and Las Vegas, January 6, 2014. Ace Sensor Inc., the leader in Bluetooth® Smart connected sensors, and Double Insight Inc., the creator of the bestselling Instant Pot® electric pressure cooker, jointly announced at CES 2014 their patent-pending wireless smartcooker. The Bluetooth® Smart enabled cooker, code name “iPot”, is a programmable electric pressure cooker.

Once the “iPot” is paired up with a companion iOS/Android app, users can control the cooker securely from their mobile device and can also view the entire cooking process in graphs. The “iPot” has a thermal sensor, dual pressure sensors and an electro-magnetic sensor for lid position detection. With the sensors, the “iPot” can be much more than an electric pressure cooker. The programs in the “iPot” app can make yogurt, GABA rice (germinated brown rice), Onsen Tamago (hot spring egg), sous vide and many more complex multi-step cooking processes. The most intriguing fact is that any user can program the “iPot” with an intuitive graphic interface, without worrying about the cooker blowing up. After the program is tuned to achieve the intended result, it is saved in a recipe script and can be shared on the internet. Then anybody can reproduce the same dish in their own Instant Pot®iPot”.

“Cookers have been evolving along a similar path of the mobile phones: basic phone, feature phone and now smartphone.” said Dr. Robert Wang, CEO of Double Insight Inc. “We started with stove-top pots, pans and pressure cookers. Then slow cookers, rice cookers and electric pressure cookers. We are now in the era of smartcookers which are equipped with microprocessors and an array of sensors, and are wirelessly connected to cook meals and dishes intelligently.”

“The Instant Pot®iPot” is not being connected for the novelty of being connected. We run out of buttons on the control panel to support the requested functions by our users. Users also want to upgrade the functions after purchase. Moving the control center to a smartphone or tablet is the only way to go. “

Once the limiting factor of a control panel is removed, the “iPot” app can implement complex cooking functions, expand and upgrade those functions at will. This offers unparalleled simplicity, a huge variety of functions and most importantly a consistent result.

“Being connected to a smartphone/tablet gives the cooker access to more sensors, such as a kitchen scale, and can have a profound impact to consistent cooking result.” said Mr. Randy Zadra, Co-Founder and VP of Business Development of Ace Sensor Inc. “The smartphone/tablet knows your location and can adjust the recipes depending whether you use it in Miami or in the mile-high city Denver. The altitude could make a difference of up to 12 minutes of cooking time.”

The “iPot” is the result of a fruitful collaboration with Midea Group, one of the largest home appliances manufacturers in China. The “iPot” will also be manufactured by Midea. Unlike other connected appliances, the “iPot” is not a concept device. It will be available for sale in US, Canada and UK in Q2 2014 as part of the Instant Pot® (www.InstantPot.com) line of product.

 

About Ace Sensor Inc. (www.AceSensor.com)

Ace Sensor Inc. designs and manufactures smart sensor based products in the rapidly growing Mobile Health and Home Automation markets. We focus on providing useful benefits to the user and making technology transparent and easy to use. Our products target the smartphones, tablets and mobile devices, especially with Bluetooth® Smart connectivity.

About Double Insight Inc. (www.DoubleInsight.com)

Double Insight Inc. specializes in designing and marketing smart cooking appliances. Our bestselling Instant Pot® electric pressure cooker is particularly suitable to the fast-paced, health-oriented and green-conscious life style of the North Americans.

Press Contact:

Randy Zadra,
info@acesensor.com, http://acesensor.com

Robert Wang,
info@doubleinsight.com, http://doubleinsight.com

Instant Pot® is a trademark of Double Insight Inc.

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Instant Pot IP-LUX series

Instant Pot IP-LUX series

Ottawa, Canada – Feb. 8th, 2012 –  Today, Double Insight Inc.  announces the general availability of a new 6-in-1 programmable electric pressure cooker Instant Pot IP-LUX60.  After 12 month of extensive redesign and testing based on market feedbacks, Instant Pot IP-LUX60 is the most advanced electric pressure cooker on the market.  With the micro-computer controlled sensors, IP-LUX60 is capable of completely replacing slow cooker, rice cooker, pressure cooker, sauté pan, steamer and stockpot warmer.

  • 6-in-1 Multi-Functional Cooker (Pressure cooker, Slow cooker, Rice cooker, Steamer, Sauté & Warmer)
  • 10 Proven Safety Mechanisms
  • 10 Micro-Processor controlled programs: Meat/Stew, Soup, Sauté, Poultry, Bean/Chili, Congee, Steam, Multigrain, Rice and Slow Cook
  • 3 Adjustable Modes for most functions. 3 Sauté and 3 Slow Cook temperatures.
  • Delay Cooking Timer: Up to 24-Hour
  • Automatic Keep-warm
  • Manual setting: Up to 120 minute cook time
  • 3-Ply bottom stainless steel cooking pot for durability
  • Finger-print proof brushed stainless steel exterior
  • UL and ULC certified

To cater the Spanish speaking market, Instant Pot IP-LUX60 includes Spanish manual and recipes. IP-LUX60 has a stainless steel cooking pot of 6L/6.33 Qt capacity. A smaller sized model IP-LUX50 (5L/5.28 Qt) will be introduced in a few month.

“The improvements to IP-LUX60 are characterized by two major changes: UI and Flexibility.” says Dr. Robert Wang, CEO of Double Insight Inc.  “We completely revamped the user interface.  Instant Pot IP-LUX60 now have the most intuitive interface in the category on the market.  We also made it completely flexible in programming.  There are three modes in each program, to adjust cooking time and temperature.  For example, IP-LUX60’s Sauté function supports 3 temperatures settings ranging from 105~170° C (221-338°F)”.

Dr. Wang also adds, “We plan to release a new design every 12~18 month.  Our goal is to design the new generation of intelligent kitchen appliances which are most suitable to the life style of North Americans.”

Instant Pot IP-LUX60 can be ordered from online stores such as Amazon.com and our distributors across US and Canada.  More details of IP-LUX60 can be found at http://instantpot.com.

About Double Insight Inc.
Double Insight Inc. was founded by a group of executives who have insights and discernment for both Chinese innovation/production capability and the market dynamics in the West. We are specialized in market research, product introduction and sales expansion. Our operations range from importing, wholesaling, to on-line retailing. Our expertise builds on new marketing technologies in the digital economy and the social networking. This allows us to discover the demands in a consumer market quickly, capture the market with the most suitable products and scale sales dramatically.

FOR IMMEDIATE RELEASE Double Insight Inc. Launches Multi-Programmable, Electric Pressure Cooker under Instant Pot® Branding

Ottawa, Canada – September 8, 2010 – Double Insight Inc. announces the benchmark setting consumer kitchen appliance, IP-CSG60 Multi-Programmable Electric Pressure Cooker. After 18 month of market research and product design, Double Insight Inc. has created the multi-purpose kitchen appliance for the North American population. With advanced microprocessor controlled intelligent programming, Instant Pot® IP-CSG60 combines the functions of 5 different cookers into one, namely pressure cooker, slow cooker rice cooker, steamer and warmer. The Instant Pot IP-CSG60 cooker was designed to cater for the culinary needs of North American general public, as well as the ethnic and health-minded special interest groups. It is a must-have kitchen appliance in every North American household, as a space, energy and time saver.

Instant Pot IP-CSG60 is 6L/6.33Qt in capacity. This particular model of Instant Pot includes the following features:

  • 8 Smart buttons: Meat/Stew, Soup, Bean/Chili, Congee, Steam, Rice, Multigrain rice, and Slow cook.
  • 3 Adjust modes for easy selection of your preferred tenderness.
  • Up to 24-hour delay cooking timer.
  • Up to 60 minutes cook time.
  • Automatic keep warm after cooking is done.
  • 3 ply stainless steel cooking pot.
  • Included accessories: steam rack, recipes, cooking timetable, and rice paddle.

The Instant Pot cooker has a sturdy, brushed stainless steel shell which is easy to clean and maintain. The large buttons, indicator lights and LED display presents an intuitive and user friendly control panel. The cool touch side and lid handles allow you to operate the cooker without the fear of getting burned.

“There are other competitions in the EPC (Electric Pressure Cooker) market. But we focused on providing the best convenience features and unprecedented user safety assurance with UL/ULC certification”, says Dr. Robert Wang, CEO of Double Insight Inc. “During the Instant Pot IP-CSG60 design, we took into account the factors of multi-ethnic cooking styles to design the built-in cooking programs. Also for the health-minded fast pace families and individual Instant Pot pressure cooking preserves more nutrition than other cooking methods. It also cooks in less time in most cases, saving up to 70% of cooking time and energy comparing with the traditional meat stew or chili which usually requires a long cooking process. Instant Pot® IP-CSG60 helps you do your part of keeping our planet green. This Instant Pot® product makes you a winner in every aspect.”

The Instant Pot® IP-CSG60 is being launched in select retail stores across Canada, including Toronto, Vancouver, Ottawa, etc. The first online store to carry this product will be announced shortly. The product details of Instant Pot® IP-CSG60, as well as the retail stores can be found at www.InstantPot.com.

About Double Insight Inc.
Double Insight Inc. was founded by a group of executives who have insights and discernment for both Chinese innovation/production capability and the market dynamics in the West. We are specialized in market research, product introduction and sales expansion. Our operations range from importing, wholesaling, to on-line retailing. Our expertise builds on new marketing technologies in the digital economy and the social networking. This allows us to discover the demands in a consumer market quickly, capture the market with the most suitable products and scale sales dramatically.

Ottawa, Canada – June 15, 2009 – With the intention to create a new household appliance brand, Double Insight Inc. has trademarked “Instant Pot®” in US and Canada.

Instant Pot® is a revolutionary Electric Pressure Cooker. It reduces ~70% cooking time with ~70% less energy. And, better still, it produces nutritious healthy food.” Stated Dr. Robert J. Wang, CEO of Double Insight Inc.

This small kitchen appliance is most suitable to today’s life style of Americans and Canadians, typically characterized as: fast-paced, health-oriented, and green-conscience. Instant Pot® has strong appeals to all ethnic groups (e.g. Latino, Mexican, European, Asian, Indian and Arabian) and special interest groups (e.g. health or green conscious), because it produces much better results for many common dishes in various cuisines, for instance, Irish stew, Mexican Chili, multi-grain rice, oxtail soup, steamed rainbow trout, just to name a few.

We believe that electric pressure cooker market is growing from under 100K units to 10M units a year in Americas within the next five to ten years.” Continued Dr. Wang. “We are working with the largest electric pressure cooker manufacturer, Midea of Shunde, GuanDong, China, to adapt this programmable multi-cooker to our life style and cooking habits.

Reportedly, Midea produced over 4 million units in 2008 and owns over 42% of Chinese electric pressure cooker market. Midea is also the most innovative in the field of electric pressure cooker, holding 45 patents (including arguably the very first patent on electric pressure cooker).

Instant Pot is going to be launched in late September this year in US and Canada. More details of Instant Pot® can be found at http://InstantPot.com.

About Double Insight Inc.
Double Insight Inc. was founded by a group of executives who have insights and discernment for both Chinese innovation/production capability and the market dynamics in the West. We are specialized in market research, product introduction and sales expansion. Our operations range from importing, wholesaling, to on-line retailing. Our expertise builds on new marketing technologies in the digital economy and the social networking. This allows us to discover the demands in a consumer market quickly, capture the market with the most suitable products and scale sales dramatically.