Jun 15th, 2009
Ottawa, Canada – June 15, 2009 – With the intention to create a new household appliance brand, Double Insight Inc. has trademarked “Instant Pot®” in US and Canada.
“Instant Pot® is a revolutionary Electric Pressure Cooker. It reduces ~70% cooking time with ~70% less energy. And, better still, it produces nutritious healthy food.” Stated Dr. Robert J. Wang, CEO of Double Insight Inc.
This small kitchen appliance is most suitable to today’s life style of Americans and Canadians, typically characterized as: fast-paced, health-oriented, and green-conscience. Instant Pot® has strong appeals to all ethnic groups (e.g. Latino, Mexican, European, Asian, Indian and Arabian) and special interest groups (e.g. health or green conscious), because it produces much better results for many common dishes in various cuisines, for instance, Irish stew, Mexican Chili, multi-grain rice, oxtail soup, steamed rainbow trout, just to name a few.
“We believe that electric pressure cooker market is growing from under 100K units to 10M units a year in Americas within the next five to ten years.” Continued Dr. Wang. “We are working with the largest electric pressure cooker manufacturer, Midea of Shunde, GuanDong, China, to adapt this programmable multi-cooker to our life style and cooking habits.”
Reportedly, Midea produced over 4 million units in 2008 and owns over 42% of Chinese electric pressure cooker market. Midea is also the most innovative in the field of electric pressure cooker, holding 45 patents (including arguably the very first patent on electric pressure cooker).
About Double Insight Inc.
Double Insight Inc. was founded by a group of executives who have insights and discernment for both Chinese innovation/production capability and the market dynamics in the West. We are specialized in market research, product introduction and sales expansion. Our operations range from importing, wholesaling, to on-line retailing. Our expertise builds on new marketing technologies in the digital economy and the social networking. This allows us to discover the demands in a consumer market quickly, capture the market with the most suitable products and scale sales dramatically.