Sep 8th, 2010
FOR IMMEDIATE RELEASE Double Insight Inc. Launches Multi-Programmable, Electric Pressure Cooker under Instant Pot® Branding
Ottawa, Canada – September 8, 2010 – Double Insight Inc. announces the benchmark setting consumer kitchen appliance, IP-CSG60 Multi-Programmable Electric Pressure Cooker. After 18 month of market research and product design, Double Insight Inc. has created the multi-purpose kitchen appliance for the North American population. With advanced microprocessor controlled intelligent programming, Instant Pot® IP-CSG60 combines the functions of 5 different cookers into one, namely pressure cooker, slow cooker rice cooker, steamer and warmer. The Instant Pot IP-CSG60 cooker was designed to cater for the culinary needs of North American general public, as well as the ethnic and health-minded special interest groups. It is a must-have kitchen appliance in every North American household, as a space, energy and time saver.
Instant Pot IP-CSG60 is 6L/6.33Qt in capacity. This particular model of Instant Pot includes the following features:
- 8 Smart buttons: Meat/Stew, Soup, Bean/Chili, Congee, Steam, Rice, Multigrain rice, and Slow cook.
- 3 Adjust modes for easy selection of your preferred tenderness.
- Up to 24-hour delay cooking timer.
- Up to 60 minutes cook time.
- Automatic keep warm after cooking is done.
- 3 ply stainless steel cooking pot.
- Included accessories: steam rack, recipes, cooking timetable, and rice paddle.
The Instant Pot cooker has a sturdy, brushed stainless steel shell which is easy to clean and maintain. The large buttons, indicator lights and LED display presents an intuitive and user friendly control panel. The cool touch side and lid handles allow you to operate the cooker without the fear of getting burned.
“There are other competitions in the EPC (Electric Pressure Cooker) market. But we focused on providing the best convenience features and unprecedented user safety assurance with UL/ULC certification”, says Dr. Robert Wang, CEO of Double Insight Inc. “During the Instant Pot IP-CSG60 design, we took into account the factors of multi-ethnic cooking styles to design the built-in cooking programs. Also for the health-minded fast pace families and individual Instant Pot pressure cooking preserves more nutrition than other cooking methods. It also cooks in less time in most cases, saving up to 70% of cooking time and energy comparing with the traditional meat stew or chili which usually requires a long cooking process. Instant Pot® IP-CSG60 helps you do your part of keeping our planet green. This Instant Pot® product makes you a winner in every aspect.”
The Instant Pot® IP-CSG60 is being launched in select retail stores across Canada, including Toronto, Vancouver, Ottawa, etc. The first online store to carry this product will be announced shortly. The product details of Instant Pot® IP-CSG60, as well as the retail stores can be found at www.InstantPot.com.
About Double Insight Inc.
Double Insight Inc. was founded by a group of executives who have insights and discernment for both Chinese innovation/production capability and the market dynamics in the West. We are specialized in market research, product introduction and sales expansion. Our operations range from importing, wholesaling, to on-line retailing. Our expertise builds on new marketing technologies in the digital economy and the social networking. This allows us to discover the demands in a consumer market quickly, capture the market with the most suitable products and scale sales dramatically.